credibility.stanford.eduThe Web Credibility Project - Stanford University

Home Research Publications Resources People Contact Us Persuasive Technology Lab Cordura Hall Stanford University Stanford, CA 94305 (650) 723-0695 .............................. credibility.stanford.edu .............................. Email: Persuasive Technology Lab Our research in Web credibility is part of a larger project: to understand how computers can change what people think and do, an area called captology. To learn more about the Persuasive Technology Lab, visit captology.stanford.edu . About the Web Credibility Project As part of the Persuasive Technology Lab , we are investigating such questions as: What causes people to believe (or not believe) what they find on the Web? What strategies do users employ in evaluating the credibility of online sources? What contextual and design factors influence these assessments and strategies? How and why are credibility evaluation processes on the Web different from those made in face-to-face human interaction, or in other offline contexts? In this ongoing project we are: Performing quantitative research on Web credibility. Collecting all public information on Web credibility. Acting as a clearinghouse for this information. Facilitating research and discussion about Web credibility. Collaborating with academic and industry research groups. You can learn about our research , see our publications , browse resources on Web credibility, and see who we are on this site. News & Events ....................................................................... Mobile Persuasion BJ Fogg and Dean Eckles' book, Mobile Persuasion , is now available. ....................................................................... Persuasive '07 Conference The Second International Conference on Persuasive Technology, Persuasive '07 , was held at Stanford April 26 and 27. ....................................................................... Web credibility teaching materials are available If you are interested in teaching Web credibility at your university or college, you can get a two-week teaching outline and resource materials from BJ Fogg . We provide the resource materials free to bonafide academics. The same materials are available for commercial use in exchange for a $1500 donation to our lab. ....................................................................... Recent/Forthcoming publications (Please feel free to email us for information about and/or drafts of forthcoming papers) Fogg, B.J., Cuellar, G., & Danielson, D.R. (in press). Motivating, influencing, and persuading users. J.A. Jacko and A. Sears (Eds.), The Human-Computer Interaction Handbook: Fundamentals, evolving technologies, and emerging applications (2nd ed.). Lawrence Erlbaum Associates. Rieh, S.Y. & Danielson, D.R. (2007). Credibility: A multidisciplinary framework. B. Cronin (Ed.), Annual Review of Information Science and Technology , Vol. 41 , 307-364. Information Today, Inc. Danielson, D.R. (2005). Web credibility. C. Ghaoui (Ed.), Encyclopedia of Human-Computer Interaction . Hershey, PA: Idea Group, 713-721. How to Learn More See the Resources section of this site. .............................. Chapters 6 and 7 in BJ Fogg's book Persuasive Technology are a good starting point. .............................. To discuss potential collaboration, or to express interest in our project, contact David Danielson . .............................. To sign up for our periodic email newsletter, contact lab director BJ Fogg . We appreciate you telling us who you are and why this topic interests you. Web Credibility Project | Persuasive Technology Lab | Stanford University | (650) 723-0695 Last updated: July, 2007...